Shockvertising
Publicitad
Monsa S.A.
21,2 x 25,2 cm 208 pages
Paperback with flaps
English Spanish text
ISBN / Barcode: 9788415829102
Subject: Graphics Advertising
Shockvertising
Impact. This is key.
Visual impact, emotional impact, environmental impact… print and large format advertising imply the need for impact.
Every ad has to stand out among hundreds of inputs, has to get attention and be unique and visible among the rest.
Secondly, having caught our attention, it must also generate other emotions: surprise, intrigue, curiosity, or sometimes even generate negative impressions such as repulsion, rejection or a wake-up call to conscience. All emotions can be altered after a good advertising campaign, leaving the receiver with a particular message, the desired message.
STATO: In Commercio
€ 34.50
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