One of the greatest innovators of fashion photography, Guy Bourdin's (1928-1991) work was highly glamourous, seductive, and often surreal. Guy Bourdin, by Guggenheim curator Alison M. Gingeras, provides an illustrated overview of Bourdin's entire career featuring both iconic images, lesser-known photos and an introductory essay that provides a fresh perspective on his life and work, including his considerable influence on the world of commercial and fine art photography that still resonates today. Bourdin worked for French Vogue for over 30 years, while during the 1970's and 1980's his photographs also filled the pages of international fashion magazines in campaigns for Charles Jourdan, Bloomingdales, Versace, Chanel, and Dior. Bourdin's revolutionary approach to advertising campaigns rejected typical product shots in favor of atmospheric, often surreal tableaux with suggestions of narrative.Gingeras' accessible introduction looks back on Bourdin's career and places him both in the context of his time and within the history of photography. The book includes several photographs that have never before been published, in particular early works that were discovered in Bourdin's personal archive. The book discusses the formative years of Bourdin's oeuvre as well as celebrates his most iconic images. Guy Bourdin's fashion shoots were mysterious, hypnotic, and surreal, exposing the true and unnerving nature of desire. He showed that, within the context of fashion, it is rarely the product that compels us, but instead the image that stimulates consumer desire.