Fashion, for me, should be fun―it should be light and happy, but fashion photography is so deadly serious and manufactured. It just doesn’t live in real life. My thing was that I wanted to bring it into the world and make it more human. - Juergen Teller

This book celebrates Juergen Teller’s long-term collaboration with creative director Dennis Freedman for W magazine and later for luxury department store Barneys in New York. Between 1999 and 2016 the pair created a sweep of iconic series, all captured in Teller’s trademark realistic style. In his photographs for W, Teller consistently went against the grain, resisting large-budget shoots and seeking out authentic, anti-commercial narratives and pared-down locations―as in his unforgettable first editorial in 1999 which features Stephanie Seymour, Shalom Harlow and Naomi Campbell (among other supermodels) as office workers at the magazine. Seen as a whole, Teller’s W commissions reveal the evolution of his creative freedom, from shooting Haute Couture clients, Kate Moss at the Monaco Grand Prix and Tilda Swinton as a socialite collector, to portraits of William Eggleston and Roni Horn.