This beautifully illustrated book explores Pop art's origins in modern European avant-garde movements such as Cubism and Dadaism, prior to its true beginnings in early 1950's London with the Independent Group and their fascination with American popular culture - leading to the name "Pop".

Guiding the reader through the work of some of the most well known practitioners, such as Warhol and Lichtenstein, this compelling book also travels the world to examine how Pop art influenced artists as far afield as Italy, Spain, Finland, Japan, Australia and New Zealand. Key figures include Japan's Yayoi Kusama and Italy's Mimmo Rotella. POP! The World of Pop Art explains how - and why - this movement appealed to so many diverse artists on so many levels, including often overlooked female artists who were central to the Pop art scene. Finally, POP! considers the influence of Pop art on other genres, in particular as the precursor to post-modernism and contemporary forms of art. With 15 faithfully reproduced documents, including items from the studios of a number of artists, POP! The World of Pop Art gives a unique insight into this celebrated movement.

Contents: Introduction; The Precursors of Pop: The European Modernists; The British Independent Group; The Roots of American Pop Art; Pop Art and Ad Men (Robert Rauschenberg, Andy Warhol, Roy Lichtenstein, Claes Oldenburg); European Pop Ripping Up the City; From Centre to Periphery: Other Pop Masters;