BEYOND BELIEF: RACIST, SEXIST, RUDE, CRUDE AND DISHONEST is Charles Saatchi's selection of advertising created before the industry had a conscience and demonstrates the radical change in attitudes to women, race, tobacco, size and drugs and much more. Saatchi guides the reader through its seven controversial sections in his inimitable style.

'In the middle of the last century, marketing men had few qualms about creating brutally offensive advertisements. This doesn't diminish the bewildering bad manners of so much of the advertising, shocking to the point of callousness