This book contains a collection of pattern designs. It shows a diverse range of examples, from simple geometric patterns featuring circles and rectangles to flora and fauna patterns, text, and logos. It features 100 works, such as posters, flyers, product packages, novelty items, and sundries by designers active in Japan. Patterns made by repeated use of identical elements have tremendous visual impacts. This book presents techniques for effectively utilising patterns for creating product, brand image, and concept impressions on consumers.