The popularity of Mexican cinema in Latin America during the 1940s and '50s was second only to Hollywood's. The Golden Age of Mexican cinema (1936 to 1956) is remembered for its charismatic film stars and the universal appeal of its films. Legendary figures such as Dolores del Rio, Maria Felix, Pedro Infante, Jorge Negrete, and Cantinflas emerged as idols in movies like Alla en el Rancho Grande, Enamorada, -Vamonos con Pancho Villa-7 Pepe el Toro, and Maria Candelaria. Cine Mexicano is the first book to offer an in-depth look at poster art from this seductive era. It features more than 150 posters drawn from the Agrasanchez Film Archive, the largest print collection of its kind. These movie posters served a commercial function - to publicize a movie and draw people into theatres - but they also emerged as a popular art form in their own right. A bilingual introduction by Charles Ramirez Berg chronicles the rise and fall of Mexican film during the Golden Age, and examines the important role that these posters played in Mexico's rich cinematic and artistic past. Collectors like Rogelio Agrasanchez, Jr. have helped save this ephemeral art form from disappearing, making it possible for Whether you appreciate the posters on their own or are inspired to seek out and experience the films they tout, Cine Mexicano will lead you into an exotic world that you won't soon forget.