Branding Logos. From the first sketch final trademark is an interesting selection of international designers showing us how to design a logo, step by step, from the initial sketch to the final logo and its applications to various brands. All trademarks, without exception, have a name and a logo by which they are identified and distinguished from others. Through the pages of this book each and every designer shows us how to start working the main idea and how to develope the concept until that idea becomes a real logo.