A tattoo book like no other, this elegant volume focuses on the work of Mo Coppoletta and The Family Business, based in London's Exmouth Market. Taking readers through the creative and physical process of having a tattoo, this is as much an inspirational design source as a peek into the private world of the tattoo parlor. From the first traces to the finished design, the characters, and equipment used, this book reflects the status of the tattoo as a truly 21st century art form. Welcoming clients into the Family, Mo invites them to step into his world whether they are a first timer, an old timer, or as he says, a serious collector. The prospect of a tattoo feels less terrifying when surrounded by Mo's artworks, religious iconography, and David, the gel-quiffed manager, presenting each of the look books. Accountants, nurses, musicians, artists, and celebrities all flock to The Family Business and everyone is treated the same. With tattoo artworks and endless photographs of clients (including Jack Vettriano and Paloma Faith) and the artists, this volume is a true reflection on life at The Family Business.