This title offers an introduction to the key elements of the fashion design process, from concept through design and construction to making your fashion business work. Each 'fundamental' is supported by up-to-date theory, illustration and appropriate context to explain the underlying principles of fashion design practice. Interviews and case studies provide a unique insight into the working methods of fashion design professionals. The book is divided into areas of study: Research and Design, Fabrics and Techniques, Construction, Developing a Collection and The Fashion Machine.