Pure design or something more? On the one hand we have clean, sensible designs that focus on form, materials, and color. On the other hand we have pure originality, blurring the line between artwork and industrial design. This title presents the latest creations by some of the most well known design firms, prestigious designers, as well as up-and-comers who have yet to leave their mark. These works leave us stunned by their beauty as well as the obvious impact they will soon have on the design world. This book takes us on a ride through the world of “Pure Designers”, those of this generation and the next.