Japanese designer and illustrator Osamu Harada has been doing "cute" since the 1970s, way before it was cool. His Osamu Goods line pioneered the field of licensed characters and licensed-character swag. Here is a collection of his work, including tote bags, notebooks, dolls, towels, stickers, mugs, T-shirts, school supplies, and more. "The 'cute' method of expression which I had thought up meant a bright, care-free and healthy expression, with a hint, about 5%, hidden loneliness and pain." Text in English and Japanese; most samples have text in English. Softbound, color.