Following in the successful loafersteps of Trash, The Male Mystique promises to reveal all the secrets of manhood through 150 print ads from the classic kitsch era of the 60s and 70s. The Male Mystique is a vision of the ideal male-dominated lifestyle as seen through the looking glass of men's magazine ads of the 1970s: a world of quadraphonic stereo equipment, babes, whiskey, polyester slacks, babes, water beds, "male comfort spray," cologne, smokes, and still more babes. 150 swaggering ads and short, swinging chapter introductions set the scene for Total Male Living as it was meant to be.